Endless Journey of Google Search Engine (1998-2022) Algorithm and more...

Hey, We're back with trending topic of this month on Google Search Algorithm and we cover up following topics: Flashback, Journey of Google, Google Search Algorithm Updates, Factors Rank Your Website, Google Partnership,Future of Google and moreover. Brand Promoter 3x, brings stack information from verified sources.

So, it's time to OPEN the book of Google from FIRST Page!

Flashback of Google

When anyone gets any doubt he/she simply searches in Google how simple it is.

What have you ever wondered when, how, where? Google started.

So today in this article we “Brand Promoter 3x” are going to tell our readers the evolution of google from 1998 to 2022.

Google was founded by Sergey Brin and Larry Page in 1998.

This is an American, Search Engine Company.

Google nearly handles 70% of search requests from all over the world/globe.

The headquarters of Google is in “Mountain View”, California.

Google, in its starting, was the online search engine company but at present google offers more than 50 services of internet. Google is one of the top influential companies in the high-tech market competing along with Apple, IBM, and Microsoft.

Google as a search tool remains as a core of success.

Beginning of Google

The origin of google is from “BackRub”.

This was a research project started in 1996 by Sergey Brin and Larry Page when both of them were Ph.D. students at Stanford University. This project involves a third founder which is unofficial, Scott Hassan.

Scott Hassan was the main programmer who had written the code for the google search engine. But Hassan left early before Google was founded as a company.

This is so because he went to make a career in Robotics and later he founded the company, willow garage in 2006.

In the search for the thesis (dissertation) theme, Larry Page had been exploring the mathematical properties of WWW, and understanding its structure by the huge graph. The supervisor of the page, Terry Winograd, supported him to pick this idea.

Larry Page told his idea to Hassan and Hassan began to write code to practically implement the page idea.

So this project is named backrub. And afterward, it was also joined by Brin. Brin was supported by the National Science Foundation Graduate. They both were also getting funding from Massive Digital Data System. A web crawler of pages started exploring the web in March 1996, To convert backlink data into a measure of the importance of a given webpage.To analyze backrub output they both(page and brin) develop a page rank algorithm. Later on, they understand that search engines based on page rank will give them the best result. On the basis that how many times the following term appears on page. They made a foundation of their search engine by testing their thesis as a part of their studies.

On the Stanford website the first version of google launched in August 1996. And it used approximately half of the Standard bandwidth.

Google Search Algorithm Updates Over the Years:

★ 2003: Google starts breaking down on websites that manipulate the link on the voting algorithm, With an immense site created just to connect to other websites. Google keeps on perfecting the scheme to regulate good and bad websites. Obtaining or replacing links in a misleading method google will reach you and punish you.

★ Social Signal (2010): Google began to take into account signals from social media for deciding to rank which pages were highest. Alike to links, a social signal is used as help that indicates a website as a place. Which people do like and trust also.

★ 2015: Google declared machine learning was being added into the algorithm and so far considered as one of the vital factors to rank the website. Meanwhile, Google not only searches the word that we type but also understands what it really means.

★ Panda Update (2011-2015): The update in the panda algorithm is a bit unpleasant to users which resides to demonstrate ad overweight and thin content web pages. Along with this big change, Google started looking for websites for high-quality content and at the top of the list.

★ 2012-2016: The well-known penguin updates took a rise on the website which was using false techniques to rank their website. e.g. keyword stuffing or filling. Although Google doesn't like your website if you are writing for machines and not for humans.

The regular updates of the google algorithm are one of the main reasons that it has major dominance in the history of internet search.

Yahoo existed before google but users turn to google because of its productive search results. Google somehow fulfills all the requirements of users that somewhere other search engines lack.

The factor that helps, Google Search Algorithm till 2022:

1. Google AI: Google found AI in year, 2007, it is a suite of services that mainly focused on building, deploying, and managing the models of machine learning these services are found on google suit only. AI simply provides a new way to look into problems from advanced scientific discoveries.

2. Hummingbird: Google updated hummingbird on 22 August 2013, this algorithm helps google for easier interpretation of searched queries. And give results to searchers for the information he/she is looking for. If the searcher entered a query and it doesn't contain an exact word then by the hummingbird algorithm it makes it possible for a page to rank by the query.

3. Panda: Google updated panda on 24 February 2014, to assign a quality score to a web page. This quality score of web pages is further used as a ranking factor. In January 2016, the panda was permanently added to the google core algorithm. Panda updates are taken out frequently which in result all the recoveries and penalties are solved within times.

4. Penguin: Google updated penguin on 24 April 2014, the work of Penguin update is to lower the rank of the website which has taken traffic to their sites in an un-organic or unnatural way. This update ends the low efforts link building and only passes the website which will rank google as having organic traffic.

5. Rank Brain:This update was added by google on 26 October 2016, it is a suite of services that mainly focused on building, deploying, and managing the models of machine learning these services are found on google suit only. AI simply provides a new way to look into problems from advanced scientific discoveries. it is one of the parts of the algorithm of google i.e. hummingbird. This helps Google to understand the logic and meaning behind the queries and give the best result on the response of those queries. According to Google, it is the 3rd most ranking factor. Rankbrain customizes the user's search result. In simple words, google goes behind the user's queries and digs it to a bigger scale like synonyms, non-public search history, and unstated words.

6. Speed Update: Users like instant delivery of information, in 2018 google added this update in which page speed is counted as a ranking factor in mobile search. These updates deal with the loading speed of the page and its information on mobile or desktop.

7. Google AR: Google released AR on 1 March 2018, it is a software development kit launched by google. In this service of google we can see the real world through cameras of tablets or smartphones. For the implementation of these services, AR used three technologies(6-degree of freedom, understanding environment, and estimation of light).

8. Medic: Google found this update on 4 May 2018, this medic update seems to be unreasonable work on the medical website and other websites also like finance, law, and education.But not properly confirmed but have some signs that update apply some of EAT(expertise, authority, and trust) wave from quality rater document.

6. Speed Update: Users like instant delivery of information, in 2018 google added this update in which page speed is counted as a ranking factor in mobile search. These updates deal with the loading speed of the page and its information on mobile or desktop.

7. Google AR: Google released AR on 1 March 2018, it is a software development kit launched by google. In this service of google we can see the real world through cameras of tablets or smartphones. For the implementation of these services, AR used three technologies(6-degree of freedom, understanding environment, and estimation of light).

8. Medic: Google found this update on 4 May 2018, this medic update seems to be unreasonable work on the medical website and other websites also like finance, law, and education.But not properly confirmed but have some signs that update apply some of EAT(expertise, authority, and trust) wave from quality rater document.

9. BERT: Google updated Bert on 22 October 2019, for the understanding of searched queries, interpretation text, identifying queries, and finding the relationship between them google updates algorithm using natural language processing technology. we have seen a panda, penguin, and hummingbird in all they move from keyword but in Bert, it has an apex in keywords.

10. Passage Ranking: Google launched this update on October 2020, and originally called out the change on 10 February afternoon. The Google passage ranking doesn't resemble passage indexing.it transposes how the user visibility indexed pages through SERP. Which conveys this passage is not getting special indexing. This algorithm has to upgrade how the content of indexed is functioning and looking by ranking passage.

11. User Experience: Google updated this update on 16 June 2021, this update is all about how users join and experience when they are rolling in your website. Both SEO and User experience are the main two major factors that could lead your business to success. This is so because both are working on the same goal (giving an excellent user experience). How it impact Your Website SEO? Read Here!

12. Page Experience Update: Google update page experience update on 3 March 2022, this update completely spread out to desktop search results. This update began on 22 February and finished on 3 March making it 9 days. As compared to mobile this update took approximately two and a half months. You can calculate its output on the search engine result page.

13. Core Update: This update was added by Google in 2017-present, google core update is the bigger update. There is less clarity about those updates and in which area of search they are planned to be improved. SEO tracks ranking shifts that are most updated and solved but were changed. But in this, there is less observation of conclusion. It is just an update of an older version of google.

Google's partnership:

From has been working with numerous cooperation over the years. To raise or improve products and services. On 28 September 2005, Google announced an endless partnership with NASA. Both NASA and Google are planning to work on different areas like wide range data management, broadly distributing computing, and cheering for the space industry.

In October 2006, Google partnered with Sun Microsystem to benefit and share both companies' technology. Google also hired an employee to help open-source office programs.

Google signed $900 million with fox interactive media to provide search and advertising on websites like News Corp, Rotten Tomatoes, and AmericanIdol.

In January 2009, Google announced a partnership with the pontifical council for social communication providing people to have their youtube channel.

In January 2013, Google announced a partnership with Hyundai and Kia motors. This partnership involves a google map which is to be practically implemented on car models.

A Few Famous Products of Google:

★ Gmail

★ Google Book

★ YouTube

★ Google Earth

★ Google Android OS

★ Google Chrome

Google began to take into account signals from social media for deciding to rank which pages were highest. Alike to links, a social signal is used as help that indicates a website as a place. Which people do like and trust also.

A Few Famous Products of Google:

Google keeps discovering new individual and hi-tech ideas like the LOON project, Android Pay, and many more. But online search remains the center of attention. For the website and SEO, expert mobile-friendly web pages are way more advanced than desktop users. for the better convenience and usefulness of Google search results, the web page is displayed in the form of individual cards. In the search result, the knowledge graph might move from the top of the search engine research page to the bottom. Google always supports organic traffic for a website.

Conclusion:

At present, Google has an office in 50 countries and employs up to 60,000 people. The product of Google is used by millions of people around the globe. The success story of Google is the biggest of all time and there is no sign of lacking down till now from the top. Google keeps on updating the time to time algorithm which gives fast accurate search results.

And the future of Google is bright for many years ahead because its product and search engine are used in our day-to-day life and fit so smoothly in our daily routine.

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